Marketing Your Paralegal Career
Unique Rewarding Industries for Marketing Your Paralegal LDA Services or Career

Maximum-Impact Marketing
Market and Promote Your PL / LDA Career or Business to Industries You Desire

by Jonathan Arnold, Esq. - Director

Previously we have featured introduction articles discussing many ways and benefits of becoming your own LDA (Legal Document Assistant) i.e., staring your own Document Processing Business or (DPB). In the traditional sense the LDA courses/certifications you are working toward are typically applied when seeking a career position with a Law Firm, as the title implies. The foundation principles being discussed in this article can easily be applied towards that purpose as well. As for having your own business in this field, starting you own DPB you would of course be providing that service for clients on your own, as your own business, DBA (Doing Business As) or as an LLC, etc.

Now, with this bit of clarification in mind, let's examine the many different avenues open to you, and you can apply these elements in either seeking a paralegal career at a firm or in your own independent Paralegal/LDA business as we'll be focusing on here. Of course, listing all of the industry options are too vast to highlight here so let's look at the one high potential for success method surrounding choosing from a list, 'Your Own List', of businesses, industries and subject and matter categories you are both very familiar with, somewhat familiar with and/or are of great interest to you to apply your career in and market your services to.



Now, taking into consideration your geographical location, California, which has one of the widest range of diverse business industry categories in one area in the country. So as a few example illustrations let's highlight what we have featured previously. For those of you who may have other industry interests, just keep in mind to simply apply the foundation of what we'll be discussing towards those that interest you. The business may be different, but the principles and tips we'll illustrate to you will have the same values for all. In other words Sir Learn-ed Career Minded Students, apply to your specific special interest accordingly...be 'Creative!'

The 'Word's Out' and It's Good For You!
A Basic Refresher for your own independent PL/LDA business

As a Paralegal with your LDA certification, you'll be starting your own Document Processing Business with a bit of a current edge. The rate of people choosing to hire paralegals for lessor complicated situations as opposed to attorney direct hiring/representation for preparing/processing documents and like services, is at an all-time high. In other words, you, your new business, would be operating basically as an 'Independent Paralegal' classification. This is for the simple reason you're not being employed by or supervised by an attorney or law firm but providing a service based on what you are legally qualified and registered to do and where you're licensed or registered to do 'it'. This gives the general public the opportunity an affordable choice over hiring an expensive law firm that would most likely just shift that workload over to an in-house paralegal at a higher rate and for the exact same purposes, and it boosts their comfort zone as a 'Do-It-Yourself-er'.

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Benefit of Where You Are - Your Advantage

Some states allow for independent paralegals to become both licensed and registered, and California is one of them. Independent paralegals providing services as 'Legal Document Assistants' would now become fully registered and bonded, we've discussed that minor detail before, these requirements are very affordable so don't fret on that one, refer to some of our previous articles on that.

As an independent Paralegal with your own DPB (Document Processing Business), you bring the advantage to the do-it-yourself-ers' of not just being a clerical paper handler, but someone whom is familiar with what legal forms are necessary, how local forms are filed, where they should be filed, filing fees, local rules that need to be understood and relayed to the client and a knowledge of those processes on a local level. Because - as a Paralegal/LDA or (DPB) you would be 'Registered' as an LDA in your specific county, ergo, a licensed, registered, bonded LDA to perform DPB services.

Now all of this as we've mentioned throughout in our articles, follows the basic guidelines or regulatory practices afforded to Paralegals and LDAs. While paralegals do have limitations on the type of services they provide to the public, you can perform such services as preparing the documents your client needs to file, proofreading and more, all of course, on a non-legal advice providing basis.

As an independent paralegal and LDA, your credentials through your High-Velocity WASC accredited certifications you acquire during your courses at LAVC provide you with substantive work capabilities. These credentials bring with it the recognition, evaluation, organization, analysis, and communication of relevant facts and legal-concepts, and - if you've been paying attention, that important edge factor we constantly feature in our articles, 'creativity'. And once again, you can provide these service advantages to your clients at lower than traditional law firm rates, a powerful marketing tool for you that bears repeating.

So as you can see, at the risk of sounding like a used car salesman, get that LDA certification, the courses are short, affordable and extremely valuable, and that goes either way, if you decide on a career with a firm or your own business, just take that extra step and you'll advance forwards by leaps and bounds. Don't be that 'numbskull' who jumps into the pool before checking to see how much water is in it, not too smart, fill that pool up then jump in.

Your All Important Services List - with Specialties for Expanded Potential

Start early making a list of services you intend to provide or specialize in when starting your LDA business. While having your own document processing business can cover a great deal of area, the more traditional ones like family law matters, finances, trusts, etc. are always available and should not be discarded. As a certified paralegal these topics may possibly be more familiar to you as they are the more standard ones most likely discussed or covered somewhat during your courses. But the obvious aside, let's look at 3 unique industry potentials we have featured before that may be of great interest and familiarity to you.

Now to the point. We will not be highlighting each in any specific order as we've done previously, but throwing them in at random to illustrate some specifics, don't worry, you'll get the idea. Let's take a look.

Your DPB in Entertainment, Aerospace and Maritime Industries
Deciding and Expanding on your services in Rewarding and Niche Fields

It is highly suggested you refer to each of these 3 major industry introduction articles we've featured here on the THORNHILL LFC site, you'll find a great deal of tips you're just not going to find in any one place.

The industry examples of Aerospace, Entertainment and Maritime we have featured before provide some interesting elements to them for your LDA (DPB) business, as well as applying your paralegal career to if that's your decision. Why these as an illustration? One reason is that they all have one unique element to them, they all fall into a unique and niche creative field. And creativity is one of the main factors that give you a major defense against Robotic AI automation invasion being hyped all over scaring people. As mentioned in the beginning of this article, just apply the key elements of what is discussed here to whatever industry pond you want to cast your career fishing line into, as the intent is to give you some enticing career marketing bait you can use to your advantage.

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Interesting Tasks - Interesting Challenges

Maximum Impact is one of our slogans of our articles and tips that goes far beyond the basics. Do a simple search on the internet, try the search engine DuckDuckGo.com for example, it's uniquely different and provides some of the latest and most unique indexing at times. Look for other existing Paralegal LDA processing services and you'll soon see what we're talking about here. Their listed services on their website are almost identical and limited, you can hardly tell one from the other, but 'that's good for you!' Almost all of them are fishing in the same pond competing for the same traditional business. real estate, trusts, family matters, help with filing a DBA, LLC or other type business entity for example. Sure, you would also want to included those as well, but let's consider expanding far beyond those standard PL/LDA services that have limited themselves with marketing and add your special interest industries, as that gives you that Maximum-Impact edge.

Is Your Paralegal Career in Hollywood?

Paralegal Careers in the Entertainment Industry

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Many Departments - Many Challenges - Many Opportunities

Take note that you're living in the Entertainment Capitol of the World with the Movie Studios, Broadcast TV Centers and Music Industry, neighboring with major Aerospace and Maritime firms are all right here at your doorstep in Southern California. What other State can boast about that one? So why on earth would you not want to explore those nearby potentials that are just there for the picking, especially when they're overlooked by your competitors? For example, one look at the vast amount or multitude of different functions and categories within the entertainment industry will show you just how much potential there is for you to reach out and provide services to. The Entertainment Industry with all of their local permit filings, location production insurance, E and O (Errors and Omissions) insurance needed by even the smallest producer of broadcast content, are just some areas where your filing and processing services could be of value, especially to much smaller firms, or as the industry monikor goes 'low budget production companies', that don't have staff attorneys like the big players of Warner Bros., NBC/Uni, Disney and the like.

Now in the Music field an ideal consideration is to market to indie artists, bands and labels, as we discussed in our recent article on Paralegals and LDAs in the Music Industry. Take advantage of your familiarity of this business and list all of those functions you could provide a useful money saving benefit to. Follow BMI and ASCAP for the music industry. Just don't ignore the smaller film and broadcast productions that also provide potential as they're all over the place, and watch our introduction Videos you see featured on some very interesting potentials.

Like the Aerospace Factor?

Space X, Virgin Galactic, Blue Origin and more are all close by. Sure, these are huge firms, but there are also vendors, support firms and the like that all play an important part. What are these to you? Right, more potential to offer your services to. Don't think these companies, their contractors or support firms don't have much use for legal filings or the like, their implementations of their projects are very strict and require a ton of legal preparation, form filings and needs before they even get a launch off the ground.

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Have a fond interest in our Oceans?

The list is credible to say the least, Scripps Institution of Oceanography, in La Jolla, with their famous Birch Aquarium, the San Pedro Harbor or (Port of Los Angeles), the # 1 container port in the U.S., the very interesting Ocean Institute in Dana Point, the Maritime Museum of San Diego. Then you have the necessary elements involved in maritime, such as INCOTERMS and Contract insurance and on top of that you can obtain a list of every cargo vessel in the world at My Ship Tracking and Vessel Finder. Now send out promotional introduction of your services to all of those and that'll keep you busy for quite some time. And additionally the maritime industry also employs countless land-based support operations as well especially when you include all of the numerous ocean Environmental Organizations and Groups. Just one deal from one of those could make your business and you'd probably have a steady on-going client. Not only that, but it would give you a 'related client' in that exact industry and that carries more weight than you might realize. On top of that you'd be dealing in an area you find fascinating, creative, entertaining and enjoyable, not a bad combination for your career.

Find that interesting? Then maybe we've just starred you in a Film, produced your first Album, launched you into space and sent you diving into the oceans. Now apply all that to your career and you've lived up to our standards of completing your High-Velocity course with Maximum-Impact that you're not going to find anywhere else!

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Marketing Your PL/LDA Biz!

Listen to the new audio tip regarding the article on Marketing your own Paralegal and LDA Business to the Industry you want. Be sure to read the article first.
 

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Audio Update #2 Tip to the Paralegal LDA Business  Article .  4:17

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'XPAND' YOUR Competitive Edge!
Many opportunities are present as an acredited Paralegal Professional with your LDA certification expanding your certifications and skills also Expands your Value to any Firm. By receiving your LDA you will be able to Implement Valuable Solutions for your firm or start your own Document Processing Business (DPB), giving you a valuable asset sure to afford you career advancement and pay increase opportunities. You will be Boosting your career advancements in your Paralegal career with the 'Maxium-Impact' LDA Bonus Support Course that is a Nationally Recognized Certificate.

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