Making the Most of Your Human Resource Career
Strategic Tips for Your High-Velocity Strategic Human Resource Career

Making the Most of your SHR Strategic Human Resource Career
Strategic Approach for Your High-Velocity SHR and 'Maximum Impact' aPHR Career

by Jonathan Arnold, Esq. - Director

By now you've probably seen some of our many numerous advanced articles on marketing and promoting your Human Resource or SHR Strategic Human Resource career. If not, we highly suggest you visiting our Articles and Tips Section to review all of the valuable career-boosting content. We have, and continue, to cover both options: one for landing a career with a great firm and the other for going into business for yourself as your own HR services business. Consider this article as a strategic approach to consider 'during…not after' working towards your own SHR and aPHR certifications and as what we label Maximum-Impact Tips.

Yes, your 7 month WASC Accredited courses at LAVC are High-Velocity, meaning, you'll acquire in 7 months what others are taking 1 to 2 years to achieve, and, you'll come out with little-to-no student debt. You can start 'Earning' while students at other schools are still 'Learning’ Also, these courses have been proclaimed by those with Military Intelligence Training as the most organized and easy to learn teaching approaches of their kind. You can and probably even should, use that as bragging rights, because you'll earn it. Don't start sweating though because those 7 months will go by so fast you won't even notice it because you'll be too busy 'looking good!'

Plan Your Plan...Your Strategic Plan

To make an illustration here, stop here before reading on, take a minute and grab a pen and paper and quickly write down your top 6 or 7 strategic plans for your career once you graduate and gain your certificate, then you can compare your list to what is going to be featured later on here.

Trick suggestion? Maybe, but first off how many of you wrote that once you graduate you're going to apply to a host of quality job resources firms or develop your business plan for starting your own business? For those of you who've been taught this tired ole' worn out advice from other schools, drop what you're doing and run out to the local costume shop, buy a dunce cap and stand in the corner for 10 minutes.

Strategic Human Resource Careers in AEROSPACE
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With all that in mind, you already started your career when you decided on your course selection so apply that principle as you work towards your certification. While we state that your 7 month course is a high-velocity one, that doesn't mean you won't have any spare time at all. Consider your strategic planning as 'part of' your course, not an afterthought. For example, designate 2 days at a couple hours a day or less, out of each week, any two days that are convenient and yes, 'comfortable and relaxed' for you, and do the following

1 List the industry NAICS or SIC categories

Just an FYI, in case you haven't run across this one before, the North American Industry Classification System (NAICS) and Standard Industrial Classification (SIC) 4 digit codes established in 1937 are the standard used by Federal agencies used to classify various industry types and establishments related in U.S. Business, SIC is also used in other countries. Now that we've led you into the weeds with that technical set of 25 cent words, forget about the jargon and just start writing down your Top 10 list of business categories 'You' really find interesting and would like to devote your career in. This may be the most important tip anyone could offer here. If you already realize the importance of this then great, if you overlooked it then consider the following. If you apply your career in something you find interesting and really have a desire to be a part of, you're going to be far more successful than going to one of these Job Resource sites and submitting tons of applications just to market to or land a 'job someplace'.

1.1 Select your Category interest on your own

Out of your Top 10 Categories, select a few specific companies within the list. For example let's say you want to get in on the fantastic new opportunities in Aerospace, have always wanted to be a part of the Entertainment Industry or maybe Oceanography and preservation of our Oceans has always been something you wanted to be a part of. Now you have started to form and define your direction based on company subjects of close interest to you. Also, don't spend time looking to see if there are any current openings yet, those can change daily, just focus on each one separately. By the way, it is highly recommended that if those particular industries are of interest that you watch a video intro and read our unique articles on each one here on the legalfieldcareers.com site, it will most definitely give you some points and elements you haven't considered.

1.2 Well-Define Your 'Submission's List

Target your list of those you have selected and research individual companies 'during' your courses. Once you have settled on an industry of interest make a narrower list of all the firms you find that appear to have greatest potential 'within' your list you find highly potential to and for you.

1.3 Why Your Own List

You make up your own list as opposed to contacting the standard job resource sites so you can do your own STM (Selective Target Marketing). You will find that there will be a certain amount of excitement in each one you pursue by doing this. The job resource sites will always be available if you decide to rely on some of those later on.

2 Two a Week

Now that you have your list, and don't worry about how long it is either, start by taking the first one on that list and do your research on it. Why do we say, 2-a-week? Because as we state throughout the Legal Field Careers site, your courses at LAVC are 'High-Velocity' and by making it easier on yourself for this career selection procedure by only taking 1 or 2 hours only two days out of your week, you may find it will actually be something you'll look forward to while taking the pressure off yourself and make this something you enjoy, not stress over.

3 Targeting Each One
Their Website as Your Source
Start with the first one on your list and research the following three elements:
3.1 About
3.2 Milestones
3.3 Mission Statement

When you visit the firm's site you'll generally see the above mentioned features or variations thereof, especially in Aerospace and many Maritime or Oceanographic institutions, as well as many new AI (Artificial Intelligence) startups and established organizations or firms.

The About
tells you Who They Are
The Milestones
tells you What They've Done and Where They've Been
The Mission Statement
tells you What They're Pursuing and Where They're Going

Just those three features provide a wealth of resource for company background, how You Can Fit in and Potential for Growth and Advancement (or in the case of selecting them for marketing your own SHR business to)- Potential for Business.

Now some of you reading this may ask, "But Professor are you sure you didn't leave something out?" Yep, sure did, saved it for last and maybe in a strange sort of way, the most important.

3.4 Staff or Company Profile

Here's where perhaps one of your best secret weapons may be. Most credible major firms feature a Staff or Company Profile or Executive Profile, with photos.

Many companies stray from the traditional standard Bio format listings for the main staff and offer some very personal details about whom you'll be pitching yourself or your services to. You'll end up knowing a lot about them.


Result of your 7 month Two-A-Week STM (Selected Target Marketing) for your career is that you now have a well-defined list of approximately 56 companies (do the math) to Apply or Market to which you now know more about them then they will about you 'before' you approach them. With your great High-Velocity WASC accredited course in SHR and aPHR certifications what do you think your chances are of getting the opportunity to get their attention of at least one serious interest? Remember, from the 'career seeking the firm' standpoint you only need one of them. From the standpoint of 'marketing your own business' you have 56 chances and even just one of these qualified firms that you pre-qualified yourself can bring you a great deal of business for 'Your' new firm.

What you've just done, if you haven't realized it yet, is that instead of waiting for them to qualify you, you've just pre-qualified them, you know about their staff, their hobbies, their interests, their intended technical applications, they're direction, what they're looking for and much more. A big advantage going in and they haven't even met you yet. A great advantage as you can tailor your resume toward each one strategically especially by using your Familiarity Bio Addendum as we suggest throughout our articles.

A Strategic Concept for Your Bio

Far too many in the industry and other college courses give you this 'boring standardized' format for your bio, most state to only give two pages. Problem is the way most of these administrative pencil-sharpeners tell you to do your resume is so homogenized, pasteurized and boring it becomes just 'another' resume to those your presenting yourself to or marketing to. Well, let's get a little creative here.

How many of you have heard stories about people who've landed a great opportunity at a firm mainly because they just happened to list a couple hobbies and that one of them was something one of the mangers or execs' at the firm they were applying to was heavily into. Yes that happens and more often than one might think. So why not get creative here.

By now you should have an in-depth detailed look at not just what this industry is looking for but more importantly, what this firm is looking for.

So instead of a 2 page 6 point type bio they need a magnifying glass and takes 5 minutes to read because you wanted to cram a bunch of 'about me' stuff into it using all text, why not do a creatively designed 3 page bio.

Page 1 - Cover
Good sized photo of yourself (aprox.1/3) page size

Your short Version of their ABOUT and Profile page with a short paragraph in 14 point type (for example) of important highlights that boost your image and give you the upfront appearance of an 'Interesting Potential Fit' for the firm. Make this what the entertainment industry calls 'Your Grabber'. Get their attention because on their desk will be a whole pile of 2 page resumes in text while next to theirs, 'most likely' will be your Photo Cover Print. Your Photo in black and white, or use Color. Read time: aprox. 7 seconds

Page 2 - 1 page Synopsis style Resume/Bio

No lengthy sentences, they won't read them anyway.
 
Just like a Feature Film release does with their story-line descriptions.
Here's where you list in short sentences, hopefully edited down to one sentence per line, list education bg., your qualifications, any awards, accomplishments, and an interests and hobbies part. Much of the standard necessary 'stuff' but designed in a more polished 'message delivery' creative way. Read Time: aprox. 25 seconds

Page 3 - 1 page Familiarity Bio
Your Version of their Mission Statement

(Highlighting familiar elements of the particular firms operations that you're familiar with and interested in as we've discussed throughout the LFC site).

Your Familiarity Bio would include specific and hopefully unique elements of one or more of the firm's specific functions, features or advancements that you've studied and have an interest in. Read Time: aprox. 15 seconds

You should also add a brief disclaimer something to the affect that:

- Elaboration on content and statements herein available upon request -

Total average read time for your 3 page Resume: less than 60 seconds, but PowerPacked!

4 Your Well-Defined Support Bio

And just so you're really prepared, prepare a 2nd Resume which is a more well-defined version covering main points that you 'hold back' until you're asked for more detail. That way if they should ask for something you didn't include or only highlighted, you can whip that out right there on the spot instead of saying you'll have to get back with them. But it is only an 'In Response To' backup. Shows that you're not just prepared, but you're a Pro and that you're one step ahead of them.

Above all, make your initial strategic resume not just a Fast Read, but a curiosity generating eye catcher showing creativity and your desire by presenting your professional interest towards the firm you're approaching that you're a 'Perfect Fit'. In other words your not 'ASKING' for a position or business relationship, but 'BRINGING' value' to the firm.

For those of you wanting to start your own business and market to these groups you need to create a solid marketing approach with well designed materials and video with a complete multi-media experience on your site. This of course requires far more detail than can be elaborated on here in this article, but goes without saying as it is another topic in itself.

So simply put you're approach should impress... "here I am!". So make them a presentation 'they can't refuse!'

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Marketing Your PL/LDA Biz!

Listen to the new audio tip regarding the article on Marketing your own Paralegal and LDA Business to the Industry you want. Be sure to read the article first.
 

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